I may have missed something in reading through the posts/links, however its not clear if Anderson et. all are saying they will keep the Skymiles brand and name along with the actual program rules/content, or, wishfull thinking, take a best of both WP and SM and apply the Skymiles branding to it.

Here's to hoping that its only a branding name retention and that the combined or new program is an enhanced program.

-H