Originally Posted by
sbm12
Really? Do they publish data on how many vouchers (or value thereof) they've issued and how many of them are actually used? Besides, if the voucher convinces someone to fly again who otherwise wouldn't (or convinces someone to choose JetBlue who otherwise might not have), it still probably is a profitable endeavor from a marketing perspective. Remember that pretty much every voucher also means real money coming in, as they aren't often issued in values that cover entire trips.
ps- Site is still down.
Agreed 100 percent. Additionally, many items covered in the C.O.R. have been in jetBlue's philosophy since day one; just never in writing. They needed something to boost positive PR back in Feb. 07 and that was one creative piece of the puzzle.