Wow....I never thought I'd be in disagreement with da Big Guy.
You know....this property could call itself a 4 Points. But they don't. They call themselves a Westin, and thus, they probably charge $50++ a night more for the same room.
Likewise, they have decided to call themselves a resort. We may not like it, but many do, despite the resort fee. How and why? It's simply a "POOF" of management's magic wand, and they are a resort.