I do have 50+ night on scandic each year. so far I have stayed at 3 different ones and must say that the new program really sucks compared with the other programs in same segment offered by competitors in sweden (Elite, First, BW etc).

First of all. I believe Scandic is the only one not offering upgrade (not even on availability at the time of check in basis). While I privously always were upgraded to Superior rooms, now they treat me as any other average joe, despite my top tier.

secondly, sometimes I do bring my wife with me on the business trips. With the new program I have to pay about 100SEK extra (difference between single and double room) which previously was free. Every other competing chain is offering 2 for 1 deal (even though some of them have for weekends only).

they have increased the restaurant coupon, but remember that they took away the 25% discount during weekdays, which for me was more worth than 50SEK extra.

...and yes, the famous "gift" consisting of a small box of chocolate. First time was nice too get, but now it is only annoying. I say keep that and bring back some of the more helpful advantages for your toptier customers...

I will definitely change my business to another chain that do know how to treat their top customers.