FlyerTalk Forums - View Single Post - AA's commitment to STN? MaxJet folded 12/24
Old Dec 24, 2007, 1:36 pm
  #10  
sukn
 
Join Date: May 2007
Programs: AAdvantage, Hilton
Posts: 3,191
Originally Posted by nacirema
On what basis can anyone point the finger at AA for MaxJet demise?
From a story on msnbc.com:

“High fuel prices were a contributing factor, but American’s inauguration in October of (service between New York’s John F. Kennedy International Airport and London’s Stansted Airport) ... was the coup de grace,” said Robert Mann, an airline consultant in Port Washington, N.Y.

While business class service can be very profitable to airlines, it’s also a very “thin” market, Mann said, serving, typically, “40 to 70 seats per flight, depending on the route and aircraft.” Any loss of market share to a competitor can be devastating, particularly to an all business-class carrier like MAXjet that didn’t have revenue from economy passengers — or a robust route system — to fall back on.

“They could not get the current premium class passengers away from major carriers,” said Mike Boyd, president of The Boyd Group, an Evergreen, Colo., airline consultancy.

Link to complete story:

http://www.msnbc.msn.com/id/22388471/
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