Originally Posted by
gerald5
Simple economics.
Because once you start nickle-and-diming people, you damage your company's brand reputation and then suddenly JetBlue will have less of a competitive advantage over competitors.
If JetBlue offers wifi for free, that differentiates itself from competitors and would help attract people from other airlines, resulting in greater demand for JetBlue's services, which may lead to higher margins reflected in airfare prices.
I respect your opinion however I completely disagree. I am simply stating that we should charge a nominal fee for all the things we otherwise give away. Asking for someone to cough up $2 for better headphones or $2 to use WiFi at JFK is most definitely not going to break the bank. Hell for what most airlines charge, you can hardly drive the equivalent distance at a lower cost. As an employee I am sick and tired of hearing about weak revenue. These services should not be free. They should be used to help the bottomline and generate much needed revenue. I have not flown on VA but I believe that they are charging for additional service items. Likewise Frontier charges $5 for their live TV.