As a preemptive strike against subsequent comments I'll offer this background: Way back in the day around the beginning of the 20th century, if one wanted to brew coffee at home in the US, one would buy a sack of green coffee beans from the local general store and roast them as needed in the oven, then grind them up and perc the heck out of 'em. In BNA a local merchant by the name of Will Cheek realized that there would be a market for already roasted beans, and began to offer such in his store. The idea caught on (and the Cheek family became very rich). To further boost local sales Mr. Cheek approached the preeminent hotel in BNA at the time---the original Maxwell House, located in downtown BNA at the corner of 4th and Church until the early 1960s when it burned down. The Maxwell House took on Mr. Cheek's grind as its daily brew.

Then (during the McKinley administration) Vice President Teddy Roosevelt stayed at the Maxwell House in BNA soon after, and he exclaimed after sampling the coffee, "Bully, bully! it's good to the last drop!" Hence the slogan of Maxwell House, "Good to the Last Drop".

General Foods bought the Maxwell House brand in the late 1920's (well before the Great Depression) which allowed the original heirs to build a fabulous Georgian mansion to the west of BNA called "Cheekwood"...which is now the Tennessee State Botanical Gardens and Fine Arts Center, made even more lovely in the latter days by Frist money