I want freshly dark "French" roasted arabica whole beans with substantial aroma purchaed in small quantities for rapid consumption (and stored in a vacuum container left open for minimal periods). I don't think it really matters that much, but living in a hot climate, I do refrigerate the coffee container.

The bottom line is like the presence of UStroops in the UK during WWII...

"Over paid, over sexed and over here!"

In the case of coffee, we're suckers for over-priced, overdescribed and over sold products .

Having drunk a minimum of 6-8 cups a day since the late 50s (and even more while a Navy watchstander), the brew is necessary for me, but when it's pompously inflated to anything more than a flavorful stimulant, we've passed reality and entered the realm of BS....