The coolest Frequent Flyer/Aviation Buff store in the world
A new store just opened today at Schiphol and I have no qualms about placing it on top of the world for such stores. There are models of almost every plane, t-shirts from many of the worlds airlines, including some classics (Concorde, Air Jamaica "Love is in the Air", etc) jackets, hats and even a full on airplane cockpit with a Playstation 3 behind it, etc., etc. I only had a few minutes so I can't go into more detail.
It's next to the grocery store. Be sure to check it out when you pass through AMS.