Originally Posted by
sbm12
If the market is truly inelastic and CO is at the low end of the range, why not just raise the fares and not bother with the improved seats? Surely that is more profitable than also updating the seats in conjunction with the price hike.
I am surprised to see people advocating the increase of fares in exchange for nicer seats; I didn't expect that at all. Are you paying for the BF seats out of your own pocket??
The market is inelastic not foolish. Better quality = higher price. I always pay for all my own travel and, yes, I would be willing to be a 6% premium (referring to my example) for an improved BF product, much as I am currently often paying a premium to fly B6 Y vs the cheapest available option.