Originally Posted by
TWA Fan 1
I think any reasonable observer will agree that an improved CO BF (both hard & soft product) would easily net a higher yield, because, as you write, the market is inelastic, and CO BF tends to price at the low end of the market currently.
If the market is truly inelastic and CO is at the low end of the range, why not just raise the fares and not bother with the improved seats? Surely that is more profitable than also updating the seats in conjunction with the price hike.
I am surprised to see people advocating the increase of fares in exchange for nicer seats; I didn't expect that at all. Are you paying for the BF seats out of your own pocket??