Originally Posted by
pbarnette
While I am sure that some would pay a premium for this, my point was just that I don't think a revenue premium for extra legroom and better food would be the slam dunk that it is for the true E+ products. Remember that UA only sees fit to charge $350 per year for unlimited E+ access (and gives it away to elites). An E+ ticket on VS or BA, however, can easily cost $700-$1000 more, and the seats seem to sell.
I understand what your point is and I agree. For the domestic side of CO's operation, I doubt E+ would be profitable.
However, after having a conversation with our CEO about the flying options at our company, I can guarantee that the corporation would be willing to pay for E+ on TATL routes and other longhauls. This is a step up for us as employees here usually fly Y
everywhere, leaving us tired and useless on the first day in places such as DXB and BOM. BF is too expensive but E+ seems in the range that our company would be willing to pay.
Granted, that's a singular example but I'm sure there are other companies in the same boat. After Larry's speech at the DO, I'm not getting my hopes up.