I actually like the name change. For those casual flyers who don't know much about FF program or come to FT, finally they know that it's 50K roundtrip to get a domestic flight on the day they want. It's not 20K like 20 years ago, and not 25K like 15 years ago. It's 50K. And 70K to Hawaii, not 35K.

Maybe that will cut down on first timers coming here (or other forums) and ask/whine about why they can't get a ticket to Hawaii after finally saving up 35K miles for the past 5 years...