FF programs are better than coupons. With grocery store coupons, some people think "why bother". One shouldn't carry over this attitude to ff programs.

There are benefits such as standby priority. Even better treatment during weather delays are possible. The people who don't participate lose out. Elite members can get automatic upgrades (which comes with a meal, sometimes), priority baggage handling (less wait!), and better seating (exit the plane faster).

Some who say "the above doesn't matter" are so rich that it doesn't matter. However most could use some benefits, such as priority baggage handling and getting off the plane faster. One can get this without extreme planning, such as mileage runs, getting bonus offers, etc.

I used to fly enough that strategy didn't matter. Fly any airline and put the miles in that airline. Upgrade on many airlines. Now it takes strategy. 2008 looks bad. For the first time in possibly 15 years, no elite status on any airline. Help!!! This is happening despite consolidation of new deposits to Skyteam airlines and trying to minimize non-Skyteam travel where possible.