I will not be one of the cattle to buy this - yes, great concept, really cool, fantastic marketing. WAY too expensive. Besides, tried multi-phones (Thera, Samsung, SmartPhones), rarely used the non-phone stuff. So, got basic phone. Re: Cingulair - sucks. Also, until iPhone offers REAL capacity (20GB+++), not worth it. FYI, Wanted high capacity MP3 for my 800+ CDs, only ended up with 30GB iPod because got it for $100 from kid crazy enuf to pay full price, and sold 6 months later on craingslist at major loss. Got a bunch of albums on it to boot. Must say it is nice. Maybe if iPhone has capacity I will buy one from craigslist for $100.