Originally Posted by
Kiwi Flyer
Internationally I'd guess Ryanair. Highly profitable and yet they've convinced the masses they are dirt cheap (ignoring all the many high add-ons).
In the UK I think Easyjet it is a lot stronger than Ryanair. Easyjet was the first true low cost carrier (in the UK) and Stelios got a lot of publicity early on. Ryanair gets a fair amount of publicity hardly any of it seems to be good.