FlyerTalk Forums - View Single Post - Breezeway: The Definitive Thread
View Single Post
Old Aug 18, 2007 | 10:01 pm
  #39  
PDX-RDM-AVL-TPA
20 Countries Visited
2M
All eyes on you!
20 Years on Site
 
Join Date: Dec 2002
Location: Lihue, HI, USA
Programs: Atmos Titanium; Delta Gold Medallion (1MM); Hilton Gold; Marriott Gold; National Executive
Posts: 1,130
One more thing I meant to put in my original post in this thread. I was a bit surprised to see that DL called this new program "Breezeway". As many Atlanta Delta flyers (and others like me) know, MARTA's (Metropolitan Atlanta Rapid Transit Authority) new extended use pass/card for using the MARTA rail system (and probably buses too) is called the "Breeze Card".

Thus I'm surprised that Delta would name their product "Breezeway" since ATL is their biggest market. I can't imagine that they did it on purpose. It seems like a poor "branding" job by somebody IMO.
PDX-RDM-AVL-TPA is offline