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Old Aug 13, 2007 | 4:23 pm
  #50  
pinniped
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Originally Posted by Kiwi Flyer
pinniped - have you checked out Virgin Blue's Velocity program? While linked to revenue, that is not a straight rebate program. I think eleVAte will be similar.
No, I haven't.

Perhaps I should hold out higher hope for Elevate. For one, because Virgin America can connect you to Virgin Atlantic, there's a possibility that they'll integrate those rewards into the program. Plus, maybe this is a bit of a longer reach, but now that Virgin is building a bit of a critical mass, maybe they'll even roll in Virgin Blue as well. (Still not sure how they'd get me to Australia to take advantage of awards there. )

And finally, if they can manage to keep the revenue element at least one layer below the surface - leaving opportunities for folks to redeem cool global awards without having to be in the top few percent spending-wise - then I can see some possibilities. After all, the hotel programs have been successful with this model. The earning side is somewhat tied to revenue, but the redemption side is a bit looser. And there are still promotions to take advantage of...

So I won't bury VA yet. I just want to see 'em flesh it out a bit...
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