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Old Aug 7, 2007 | 3:43 pm
  #28  
mia
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Amusing article from 2002...

http://www.fastcompany.com/magazine/56/wth.html

What the hell does that chip (and smart cards in general) do?

The answer: Mostly, nothing. So few stores have smart-card readers that Blue relies on its magnetic strip for routine charges. "Blue has a unique look and feel," says Judy Tenzer, an AmEx spokesperson. "It has technology that appeals to a new audience." But in reality, for the moment, it is style over substance.
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