Originally Posted by
BearX220
Starbucks because it is covering the world with a consistent, homogenous, predictable, overpriced food product, forcing independent coffee shops out of business.
Forcing independent coffee shops out of business? Quite the contrary.
- Starbucks serves as a transition or gateway product to the independents. They expand the market, introducing more consumers to high end coffee purchasing which creates a larger customer base for independents.
- The number of independent coffee shops have been on the rise, not declining as Starbucks has grown.