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Jul 11, 2007 | 6:43 am

#691

CrazyOne

Join Date: Jul 2001

Location: Near Pittsburgh, Pennsylvania, USA, Earth (PIT)

Programs: Airline/TSA Avoidance Platinum, Hotel Disloyalty Silver, Hertz 1.7*

Posts: 5,277

Quote:

Originally Posted by typical

There's going to be a helluva lot of Business School cases written about this one.

I've thought that a number of times. Textbook case on how to get free publicity.

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