Originally Posted by
ohmark
Hilton is in the process of installing flat panels at all of its North American properties. (Article doesn't say this is just limited to fs properties, so it would appear Hampton, etc. is included.)
I'm going to guess the article simply omitted that part: I doubt Hilton is really outfitting the Hampton brand with LCD's. I'd love to be proven wrong on this...
I'm surprised Hilton and Marriott aren't racing to outfit the Residence Inn and Homewood brands with better TV's and beds. It seems like decent beds and TV's could actually drive conversion in that category - incremental, measurable increases in stays, rates, profits, etc.
If I'm doing a 2-night stay at a FS Marriott or Starwood, I might not even turn on the TV. I really don't care what they have. If I'm doing a 2-week stay and have a choice that includes a property with an LCD TV and some good HD programming, I'm more interested - and possibly willing to pay more for it.