Originally Posted by
wb8iny
Well, you gotta remember that Skybus isn't really marketing to us (FT Community)..... They are marketing to the masses who would normally take the bus (hence the name).... On a business trip it would not be a consideration to me, but for a family vacation (I live in Columbus) it MIGHT be..... (OK, if I had no miles available on another airline)....
So, given the opportunity (in an ideal situation) of driving from Richmond (if I were going to rent car) I might consider it ($10+/ticket?) It would probably make more sense if I as heading to Virginia Beach/Outer Banks....
(PS, this doesn't deal with working with the airline if there are any disruptions in service, or I want a coke in flight!)
That’s great logic for $10 tickets. But they only sell 10 per plane, so they still have another 140 tickets to sell for more than $10. Next month ticket prices for CMH-RIC range between $50-$180 each way.
In addition based on who they are marketing to, their target customer will not buy the higher fares for shorter routes because they could just drive anyways. This is especially true if they NEED to get a rental car to shuttle themselves to their final destination. Why pay several hundred extra dollars to save a few hours. They will probably do better on longer routes where their target customer can justify spending more because it saves time exponentially.
You're right about it being a good location for the Outer Banks, Virginia Beach, and Williamsburg.