My family mixes it into freshly cooked white rice. Yum! One of my high school classmates also made it into a type of flan by heating it up in the can (she put the can in a water bath on the stove, I don't recall whether she punctured the top of the can before heating or not -- something to find out before trying it at home).
P.S. Your thread title made me laugh. You've branched out from the Cereal thread. I look forward to seeing the next one.