Originally Posted by
GWU ESIA STUDENT
...NK down in FLL is using this exact same model which works very well for Ryanair.
Ryanair is a shopping system that happens to fly people. Most of their money is made off of selling incidentals that only happen when you buy the ticket. ...
Here are the exact numbers for Ryanair:
Scheduled passenger revenues increased by 27% to
Euros: 1,433.4m due to a combination of increased passenger
volumes on existing routes, the successful launch of new bases
at Liverpool, Shannon, East Midlands, Pisa and Cork and a 1%
increase in average fares.
Ancillary revenues increased by 36% to Euros: 259.2m, a faster
growth rate than passenger volumes, reflecting a strong
performance in non-flight scheduled revenues (primarily car hire,
hotels and travel insurance), on board sales and other ancillary
products. Ancillary revenues continue to grow at a significantly
faster rate than passenger volumes.
http://www.ryanair.com/site/about/in...nualreport.pdf
So, while this 259m euros isn't most of Ryanair's revenues, it is most of its operating profit.