It's not "hate" -- I'd love to see a new innovative US airline (although, in the current crowded environment, I really can't imagine why anyone would put their own money into launching a new domestic carrier).

It's just that the math doesn't work here. I went through it in an earlier post. It is IMPOSSIBLE to make money offering $10 and $50 airfares in the United States. It's a business model with no hope of success.