What's with all the "Oh, they don't have this!" and "They'll never succeed, they don't offer adequate customer service!" and "Point-to-Point? That's a pain!"
What exactly do you think "no-frills" means? It certainly doesn't mean a customer-service-oriented business approach. This airline will thrive off of the market of people who just need to get places and aren't seasoned air-travelers with frequent flyer miles and expense accounts.
$10/segment + $10/taxes = $20 per segment total... i'm talking $80 round trip flights including taxes if you're not flying out of Ohio, half that if you are. HALF THAT. $40 round trip. College kids cram 6 of themselves into honda civics and drive for 18 hours straight to get that sort of cost per person. If SkyBus is half as comfortable as the middle seat in a Civic, it's worth it -- and a heck of a lot faster too.
...and predictable fares too, none of this $10-$400 price shifting over the course of 5 hours. I, for one, am looking forward to the new player in the game.