I predict this airline will go nowhere. I'm all for breaking the rules of the game and thinking outside the box but some of their "Rules of Flying" are downright condescending.

"Don't Call Us. We don't have a phone number."

"Don't be Late. We won't wait and we'll leave without you."

"Bring a Book."

"Don't Sneak Food Onboard."

I'm sort of paraphrasing here but I don't think the reaction of the average travelling public will be good. Nobody likes to be talked down to. I also don't like that all roads end or begin in Columbus, OH; I'm from Ohio and fly to CMH frequently. With a population of +/- 750,000 (US Census), CMH cannot be a large enough market to support all that traffic. I smell blood in the water here.

Tiger works in Asia because the flights are point to point between large business and tourist hubs. They're not flying from Bangkok (Pattaya) to Singapore (Johor Bahru). They're flying BKK-SIN frequently and competing fiercely at that. Southwest works because they're flying PHX-BUR and other core point-point routes frequently.

Madness. As Bethune once said, don't fly people where people don't want to go. Skybus will find itself competing against itself; the market is not there. Maybe I'm wrong and if in 12 months time they're off like a rocket, all drinks on me at the FT do. Hold me to that.