Richard, sounds like you and I might be competitors.

I would build an airline that caters to all, but rewards those spend/fly the most. By catering to all, you insulate yourself from downturns. By keeping costs low enough, you avoid having to gouge business travellers in order to subsidize leisure travellers. by placing fare incentives in the FF program, you give business travellers an incentive to spend more. Having one cabin for simplicity of product makes sense, but there's a reason why AirTran put a business class cabin on their airplanes. There's a reason MetroJet didn't work, it wasn't diferent enough from Southwest to draw customers away.

besides, Tyler has already created a slogan for "DuxfanAir"



[This message has been edited by duxfan (edited 02-25-2002).]