Originally Posted by
ly787
cohenyf -
How do you know the regular business will actually be premium economy?
From what I understand, they got seats similiar to those on the 767 for J class.
For the premium business they got the Sicma seats some of us saw at the event last year.
IB, SA have them in their business class.
I was talking about the marketing, not the interior design
Let's take a look at their logic. They can't sell F. They axe F. They don't think they will be able to fill a business class of BA style lie-flat seats. But they need it because they want the prestige of an airline providing lie-flat seats. Solution - let's have a J+ and a J- (or Y++). It's not just the seats. it will also be the food, service, #FA/seat etc.
Maybe someone who is more familiar in LY pricing can verify the data I am providing:
Y class to NYC (S class) = $2000
J class to NYC = $4152 (sounds too high, but that's what I found).
BA CW to NYC = $3500
(For a random 3 day,mid-week trip in may I just checked).
I don't think LY will be able to charge more than $4500 for J+ (I actually doubt they can charge more than CW, even though it's n/s). For differentiation reasons, they will need to make J- prices significantly lower (around $3000 list price). Should they reduce the price, they will also need to reduce the service,food, and perheaps seat pitch as well. I think this will eventually make J- into Y+.