The report is accurate. I was on 888 from SNA to DFW on Sunday and they announced it.
I actually thought the traditional way was better. If you assume F is full of YUP; EXP and a few PLT it seems to me that we/they have earned what passes for a luxury on domestic FC. It wasn't strictly enforced which seemed to work out fine most of the time.
I, too, do not think this is terribly newsworthy one way or the other.