As much as I'd like to see UA continually improve amenities, what do you think the shareholders (i.e. owners) would like to see. Profit in their pockets or more chocolate squares and bags of snack mix on tray tables?

We live in a quarter to quarter world and public companies don't really have the luxury of thinking much farther ahead than that. I'm sure someone at UA is balancing the ratio of what amenities need to be provided before enough travelers stop flying UA to decrease profits. Obviously, they've been doing a pretty good job the past 2 quarters. Unfortunately, airline travel is going to become more and more like riding the bus.