Hey - don't shoot the messenger!
I'm just pointing out the reasons why BA staff feel the way they do about "awards" and "redemptions".
Now, I know how this frequent flyer business works and, through making some good friends on this forum, I also understand how One World awards convert into cash for BA. However, many of my colleagues don't and still percieve the "award" as a freebie - especially as our business travellers seldom use an award ticket on business - it's nearly always on holiday when they turn up with the entire family on separate bookings which causes a nightmare for the ground staff!
Standing where I do, I can understand very clearly both viewpoints!
The problem lies in the fact that British airways has never clearly indicated to the customer-facing staff how cash is generated from award tickets or the value of Frequent Flyer business!