I keep wondering if IT is a vanity/prestige project or is really a sound business idea over the long-term. The experience is great, the costs seem high, so how do the fares appear low quite often.

I would have assumed it was some magic, but many press reports seem to indicate that IT is losing money (may be not as much as Air Deccan).

For now, I am not complaining. They have decent capacity now, with enough frequency on key routes to support business travelers and the product is fairly good (though I find the pitch in coach not worthy of Kingfisher experience).