Most FF programs have a few awards that are bargains compared to other programs or destinations. I don't know that there is a specific reason. One way to maximize benefits is to know what you want and then compare programs and awards. If you want to travel Sweden-Australia then LP may be a great program for you!. KLM business class has a middle-of-the-road reputation at best but no matter how you slice it at 50/75 it's a great deal.

The LatinPass million mile bonus got a lot of flyertalker's trying LatinPass and so far, aside from some accounting issues, I think most people were pleasantly surprised and impressed.