Originally Posted by BOH
Answering my own post here
but another example is I need to go to Berlin next Tuesday, returning Wednesday. BA wants a whopping £680 for a 90 minute return economy flight (yes, I also had to look twice at that - I mean .......??) whilst with U2 it comes to £98 total whichever timings or routes I take.)
I've often wondered at the efficiency of BA's yield management team. On flights to Europe, BA seems to start pricing at full fare within several days of departure even though there may be quite a number of unfilled seats when the plane takes off.
It's a similar scenario at LH. Within three days of travel, flights from the UK all revert to full fare prices irrespective of load.
As I see it, the LCCs have more efficient systems and their prices more accurately reflect demand for a particular flight.