Originally Posted by BOH
I see your point and I will always fly BA in Europe whenever I can. But sometimes their prices are so many orders higher than U2 (EZ

) that I could not justify the difference for what is basically an allocated seat as the only real difference. An example - I needed to go to GVA at about 3 days notice last June. BA were about £350 return - but that price was also at a ridiculously inconvenient return time that meant I would have to wait 3 or so hours in GVA. To return at a convenient time to me with BA was about £420 IIRC.
U2 was about £120 IIRC for the same itinerary and the timings were much better. My point is that if there had been an option to pay £30-£50 more with U2 for an allocated seat, guaranteed A group boarding and an inclusive drink / snack then I would have paid it with zero hesitation.
Answering my own post here

but another example is I need to go to Berlin next Tuesday, returning Wednesday. BA wants a whopping £680 for a 90 minute return economy flight (yes, I also had to look twice at that - I mean .......??) whilst with U2 it comes to £98 total whichever timings or routes I take. BA has 4 daily flights, so does U2 if you include both LGW and LTN.
Now can I live without a measly "deli box" and a non-allocated seat for the sake of £580?. Ummmmm yes, I think I can