It's a quite tricky situation for KLM.

The current complex program has been structured to target (and thus benefit) specific market segments, presumably for sound commercial reasons. Hence the use of points, which makes it easier to manipulate benefits.

Given that the FD membership base is thus highly fragmented, the conversion to a mileage-based program can not possibly please everyone. Just calculating all the possible permutations must be a mind-boggling challenge!

What I can't figure out is why KLM want to switch to a mileage based program in the first place. If they want to improve the program and make it more attractive to all, surely that can be achieved by changes to the existing points program?

As FD has not been conceived for altruistic or charitable purposes, there must be something else behind it. There is something to be said for a logical, transparent and comprehensible program, but I for one would certainly prefer an incomprehensible but generous scheme!

johan