When I got my AY Plat card (personally delivered by an AY account manager), I had a one hour chat with him. He told that with the growing Chinese market there even starts to be some Chinese AY Plat card holders.
I've been rather pleased with AY Plat, especially on long-haul MD-11, where an upgrade to full J class or J class with Y class service is almost always guaranteed. This upgrading policy was confirmed to me by the AY account manager. Also it feels rather nice to have an account manager at AY, who encouraged me to be in contact with him, if there's any problems. He helped me for example earlier this year by checking if my flight would have the new J seats. Also the welcoming gift certificate for a pair of taylor made shoes was also a nice gift (my best shoes ever).
However some of my colleagues have signed up for the AA Plat challenge and leaving AY Plus.