Originally Posted by Internaut
Absolutely! Call it a business package, charge £30+ for it and bundle in well policed priority boarding, access to a BAA or whatever lounge and priority luggage (not that baggage handlers at UK airports respect this). There are plenty of ways to get extra bits of money out of people for things they value but few of the LCCs seem to exploit this simple fact of human nature.
100% agree. I would willingly fork out extra (say £30-£50) to get an allocated seat in advance and be allowed to board in the first wave to guarantee to get my bag in the o/h locker rather than under the seat in front. Include a free soft drink or coffee and sandwich as well and the airline would still be making >90% margin on the incremental charges.
In the days of CRS, OLCI etc, the seat allocation part should have a zero incremental cost to the LCC - they seem to be missing an opportunity to charge more to the pax who are perfectly willing to pay for it.