Of course I will not use Hotwire, and the point of this post is to encourage all of you to do the same.

BTW, it has been documented time and time again that Priceline will beat any Hotwire price.

And Priceline is upfront with its service fee: $5.95 for any accepted bid, whether it is car rental, airfare, or hotel.

No surprises. And, no, I don't work for Priceline (I may own 5 to 10 shares), but I have to say they are far more ethical than Hotwire.

Also, am I the only person who thinks the purchase path is misleading? If they clearly told me they were charging $11 in service fees on the car, it would be no big deal, but to bury it in taxes once the customer is paying for the transaction is what is bugging me.

Go and try the purchase path and see.

This is a story Jane Costello should get onto.