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Thread: Instead of Miles, EQMs and Segments, Why Not $$$ Spent?
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Old Aug 9, 2006 | 9:28 pm
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elitetraveler
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Join Date: Dec 2005
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Instead of Miles, EQMs and Segments, Why Not $$$ Spent?
Wouldn't recreating FFPs based on dollars spent instead of segments, EQMs and mileage be the best way for AA and other airlines to quanitfy and segment best customers (EXP, Plat, Gold) and come up with rewards. Isn't that how Nieman Marcus In-Circle works - the more $$$ you spend the more you get back. Would still leave room for bonus programs to promote new routes - i.e. - fly to Mexico through the end of year and earn Double $$$ from what's actually spent.

What are the +s and -s?
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