Originally Posted by CO Insider
Second, and most importantly, we're not willing to do anything that could jeopardize our demand for premium cabin fares. Making it easy to stand by for upgrade awards at the airport would potentially risk our ability to sell these seats at their indended retail value. And that's not a risk we can afford to take.
Bravo, the eloquence and absolute correctness of the statement by COInsider is unprecedented on this 24 hr BF upgrade subject. I would rather see CO sell these seats for the price that the market demands, rather than turning the whole process of BF upgrades into a carnival which could adversely affect revenue maximization. I'm perfectly content with the policy and glad that CO is holding the line on this.