It doesn't cost a heck of a lot to send a postcard or dial the phone so I disagree that it's a labor intensive activity. They can easily do a quick computer run and generate a call list of every PM that hasn't flown YTD and set up a script to chat. This costs very little especially since they probably already contract with someone either internal or external to do this kind of work. It is incredibly baffling to me that no one has seen that a customer that flew 100,000+ miles with them last year is a good prospect...even if we flew ZERO YTD. Remember, it's a lot cheaper to get me to fly on DL than it is to find someone new. It's a though nobody at DL every took a marketing course.