Originally Posted by NM
The press release from QF at the time they announced the 787 order went along the lines of not pursuing the non-stop SYD-LHR operation as there was no suitable aircraft capable of viably operating the route. But they may consider it later if such an aircraft was subsequently developed.
That's what I recall being said as well. Non-stop (in a premium layout) to DFW would I think be more of a demand than to LHR, which has a huge Y component of backpackers and "first big trip" passengers. A hub like DFW is not going to appeal to leisure travelers who for the most part are wanting to go to Disneyland and LA. This is more than demonstrated by Qf's limited schedule to JFK.
QF would have the data on onward connections from LAX to other cities that are currently booked through their system but flown on AA, so I wonder if they see opportunity in flying direct into DFW and allowing greater flexibility in connections from there.