Originally Posted by Radiocycle
the Choice seating has been very positively received by the non-elites (granted, the average FT is an elite and not in this group) and NW will see very positive returns on this program.
RC
The old adage that "there's a sucker born every minute" is really true...at least in NW's case. Allow me to do the math:
Assumptions: One who purchases a CoachChoice seat is, in this exercise, defined as a "sucker". Further, with reference to the above adage, a "purchase" of a CoachChoice seat is akin to the previously defined sucker "being born".
1. ($27,000 revenue generated per day) / ($15 per CoachChoice seat) = 1800 coach choice seats sold per day.
2. (1800 CoachChoice seats per day) / (1440 minutes per day) =
3. 1.25 CoachChoice seats sold per minute (on average).
QED!
Sorry, I just saw RC's numbers and did the quick calculation in my head and thought it quite funny that a sucker really is born every minute. 