Just for a positive note:
Was booking for my wife and I last week. Same destination, itineraries different as my wife is returning home sooner than I am - working trip for us both.
While booking on-line, I inadvertently bought her ticket under my name, the default on my aa.com sign-in. I only found this out when I went to book my own itinerary a few minutes later. I called AA Plat on the horn, dreading getting a response that it was my fault (it was) and that I would have to pay a change fee.
Instead a very pleasant and short conversation ensued with the name on the first res being corrected. Common sense can still sometimes be found in the system it seems. ^
I did have to agree to have my baggage lost for my next six flights, however.