This morning I received an e-mail from NWA announcing the official implementation of Coach Choice. Elites are exempt from the Coach Choice fee (up to 24 hours of departure). I am happy that NWA listened to and accommodated its elite members.


Dear jinabe
Your WorldPerks number is xxxxxxxx.

On March 14, 2006 Northwest began testing the Coach Choice(SM)
product that allowed customers to purchase a limited number of
aisle or exit row seat assignments for a $15 charge. We wanted
to update you on this test and respond to some of the feedback
we have received from our WorldPerks Elite members.

So far, customer purchase response for Coach Choice seats has been
positive. Demand has been strong and has significantly exceeded
our expectations.

It is clear that many customers value this choice, particularly
those who ticket close to departure and otherwise may not have
had access to a preferred coach seat. Based on these results,
Northwest is committed to maintaining this new option.

As with any new product, it is very important to listen to
customer feedback and determine if changes should be made. In
response to this customer feedback, the following modifications
are being implemented effective April 18, 2006:

>> WorldPerks Elite customers will be exempt from the Coach
Choice charge. Elite customers will have access to Coach Choice
seats up to 24 hours prior to departure at no cost. These seats
will be available via Northwest Self-service Check-in Kiosks or
nwa.com.

>>The seats chosen for the Coach Choice program will be
adjusted. Some of the most popular coach seats, such as row 6 on
the DC9, will be returned to the Select Seating zone. Other
seats on the aircraft will be designated as Coach Choice seats.
Select Seating, which includes aisle seats, exit row and
bulkhead, will remain an important component of our Elite member
benefits.

Thank you again for your feedback on the product. We appreciate
your business and your loyalty.

Sincerely,

Jim Cron

Vice President of Passenger Marketing & Sales