Here is the full email which I already posted in the earlier thread.
On March 14, 2006 Northwest began testing the Coach ChoiceSM product that allowed customers to purchase a limited number of aisle or exit row seat assignments for a $15 charge. We wanted to update you on this test and respond to some of the feedback we have received from our WorldPerks Elite members.
So far, customer purchase response for Coach Choice seats has been positive. Demand has been strong and has significantly exceeded our expectations. It is clear that many customers value this choice, particularly those who ticket close to departure and otherwise may not have had access to a preferred coach seat. Based on these results, Northwest is committed to maintaining this new option.
As with any new product, it is very important to listen to customer feedback and determine if changes should be made. In response to this customer feedback, the following modifications are being implemented effective April 18, 2006:
WorldPerks Elite customers will be exempt from the Coach Choice charge. Elite customers will have access to Coach Choice seats up to 24 hours prior to departure at no cost. These seats will be available via Northwest Self-service Check-in Kiosks or nwa.com.
The seats chosen for the Coach Choice program will be adjusted. Some of the most popular coach seats, such as row 6 on the DC9, will be returned to the Select Seating zone. Other seats on the aircraft will be designated as Coach Choice seats. Select Seating, which includes aisle seats, exit row and bulkhead, will remain an important component of our Elite member benefits.
Thank you again for your feedback on the product. We appreciate your business and your loyalty.
Sincerely,
Jim Cron
Vice President of Passenger Marketing & Sales