Hi,
Firstly, Enroute is the best in-flight magazine in the sky. LH is really bad, AF is too much ads, ANZ is ok, Qantas not good.
Few things keep Enroute above the others as Ads are not too aggressive and well usually integrated, it is well written, and French translation are always high quality.
I have always the same "ritual" to read Enroute:
Very good:
1. Map (and looking if new destinations are included)
2. Letter from the Editor
3. Dialogue
4. Ask the pilot (should be longer article)
5. Fleet (should be all fleets)
5.1 Save space, Joe Traveller don't need lenght and height, wingspan (useless info for normal traveler), you have a occasion to be more customer friendly with more green info as CO2 emission, fuel burn per passenger, or # of crew etc...Be creative, less technical. Joe Traveller isn’t a pilot.
6. Looking back: always interesting.
7. Itinerary: Always good choice of hotels and resto.
8. Flash: Very interesting
9. Jet Set: nice.
Ok:
10. Articles are good to very good.
11. Calendar: As you read the Calendar section, it is a bit too late to plan trip to the destination.
Very boring:
12. Literary section (p.115 March).
Something is wrong with that section. Even if I read a lot, I never felt that I should read that section. I think it is more about the pictures or graph.
To be removed:
Advertising of Dr. Chester L. Karras. It drives me crazy. I can't see his picture.
aad665